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Content Studio · Content creation & publishing

One brief.
LinkedIn, Instagram, YouTube.
Published automatically.

With Content Studio, we automated content creation and publishing for a B2B consulting agency: a 5-minute weekly brief generates posts tailored to each channel, submitted for approval, then published at the best time slots. The human approves, the workflow publishes.

LinkedIn · Instagram · YouTube
Human approval before publishing
Automatic best time slots
Built-in performance dashboard
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×4
publishing frequency
Measured at D+30
0 h
of writing per week
5 min
of briefing per week
The problem

Digital visibility remains an unsolved challenge for SMEs

You know the value of posting regularly. The problem is the time, consistency and resources needed to get there — week after week.

54% of B2B marketing teams lack resources
It is their number-one challenge. Writing, visuals, editing, uploading: every post requires several skills, and when urgent matters come up, content takes a back seat.Source: Content Marketing Institute, B2B Content Marketing Benchmarks 2025, 980 respondents.
66% of French small businesses have an account on at least one social network
Being present is not enough. Without a structured process, publishing becomes irregular, and an inactive account sends the wrong signal to your prospects.Source: France Num 2025 barometer (France), 11,021 companies surveyed.
+1,182 impressions per post when publishing 2 to 5 times a week
On LinkedIn, going from one post a week to 2 to 5 posts a week significantly increases the reach of each post. Consistency is rewarded.Source: Buffer, analysis of more than 2 million LinkedIn posts (94,000 accounts), August 2025.
26% of French small businesses already use AI, twice as many as a year ago
But self-service AI tools produce a text or an image. They do not chain together the brief, brand guidelines, approval and publishing on your channels.Source: France Num 2025 barometer (France).
What we put in place

How we solved this problem

Here is how we automated content creation and publishing, with human approval before every post.

Multichannel content generation from a brief
A 5-minute brief is all it takes. The workflow generates texts, formats and angles tailored to each channel (LinkedIn, Instagram, YouTube), consistent with your editorial line.
Built-in human review (HITL)
Every piece of content is submitted for your approval before publishing. You approve in one click, edit the text or reject it. Nothing is published without your explicit consent.
Publishing at the best time slots
The workflow automatically detects the best publishing times on each network based on your audience and schedules approved content with no intervention.
Built-in performance dashboard
Engagement rate, reach, top-performing content — everything is visible in real time. You make better editorial decisions every week.
Calibrated to your editorial guidelines
We configure the workflow with you: tone, sector, favourite topics, preferred formats. The content generated reflects your identity, not a generic voice.
Multiple formats from a single interface
Image posts (4 formats), carousels of 3 to 10 slides, avatar videos from 5 s to 2 min, up to 5 versions per text or visual: everything is managed from the same editorial calendar. One brief, your channels, every week.
Publishing channels
LinkedInInstagramYouTubeOther channels on request
Before / After

What it changes in practice

B2B consulting agency · 12 staff · Paris — D+30 after deployment

Before
  • ✕1 post a week at best, zero in busy weeks
  • ✕8 hours a week of writing for the managing director
  • ✕No consistency across channels
  • ✕No data on what works
After · D+30
  • ✓4 posts a week on 3 channels, consistently
  • ✓5 minutes of briefing, zero hours of writing
  • ✓Consistent tone and style across all channels
  • ✓Performance dashboard to track what works
Investment

Three levels, one system that belongs to you

Simple workflow
from €2,900 excl. VAT
1 channel, 1 format
Intermediate workflow
from €4,900 excl. VAT
2 channels, 2 formats
Custom
from €9,900 excl. VAT
Multichannel, unlimited formats

KPI and ROI dashboard included at every level. Optional Evolution & Peace of Mind plan: €199 excl. VAT/month. Results guarantee on the pilot. The exact price is set on quote, after studying your needs. Free demo and 30-minute audit of your content production, free of charge and with no commitment.

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30 minutes · No commitment · No credit card

FAQ

Frequently asked questions

Does Content Studio publish on my behalf without me reviewing?

No. Content Studio never publishes without explicit human approval. AI agents prepare the content and variants; you choose the version, approve it, then trigger publication.

Does Content Studio replace my community manager or my agency?

Content Studio takes care of execution: writing, visuals, editing, uploading. Decisions remain human: editorial line, choice of topics, final approval. Content Studio frees up production time, not decision-making time.

How does Content Studio adapt to our editorial tone?

During set-up, we gather your brand guidelines (palette, logo), examples of reference posts, the desired tone and your editorial themes. Content Studio is configured on that basis, then fine-tuned during the first assisted pieces of content, until you approve.

Does content produced by Content Studio follow my brand guidelines?

Yes. Your brand palette and logo are automatically applied to every visual, and the writing tone is configured to match your brand. You can edit or replace any proposal before approving it.

Can I use my own photos or texts in Content Studio?

Yes. Content Studio can rework an existing photo, and you can import your own version of a visual or edit the text of a version before approving it. You must first make sure you hold the rights to the imported photos.

Which networks does Content Studio publish on?

Content Studio publishes on LinkedIn, YouTube, Instagram or any other channel, for example X or TikTok, on request. The number of channels depends on the plan: 1 channel in Simple workflow, 2 in Intermediate workflow, multichannel in Custom.

Do you offer Instagram automation?

Yes. Content Studio produces visuals in square (1:1), portrait (4:5) and story (9:16) formats, as well as carousels of 3 to 10 slides, published on Instagram after your approval, at the best time slots. Depending on the plan, the same brief can also feed LinkedIn and YouTube.

Can Content Studio connect to my CRM or emailing tool?

Yes. Content Studio connects to your tools depending on the plan: 2 to 3 tools in Simple workflow, 3 to 5 in Intermediate workflow, all your tools in Custom. The feasibility of each connection is checked during the study.

Which languages does Content Studio produce content in?

French by default, for texts as well as voice-overs (7 voices to choose from). Any other language, including English, is available in the Custom plan.

Do I need technical or design skills to use Content Studio?

No. Everything is managed from the editorial calendar: you describe the idea, Content Studio produces it, you choose. A user guide and assisted onboarding are provided during set-up.

How quickly is Content Studio up and running?

Set-up takes 3 weeks in Simple workflow and 5 weeks in Intermediate workflow; in Custom, the timeframe is set in the quote. The first pieces of content are produced during set-up, with our support, then 30 days of support are included after go-live.

Is Content Studio compliant with the AI Act?

Content Studio falls under the AI Act transparency obligations applicable to AI-generated content, not the rules on high-risk systems. Provenance metadata of generated images and videos is preserved, avatar videos carry a visible label, and every piece of content is approved by a human before publishing.

Where is my data hosted with Content Studio?

Content Studio is deployed on your own infrastructure: your data, your editorial calendar and your content stay with you. You choose which AI services are used. During development, a working version is hosted by Invaist; the corresponding data is deleted one month after deployment on your side.

Do I own the Content Studio system delivered to me?

Yes. The workflows and configuration delivered are your property: you are free to use them, modify them or have them maintained by a third party.

How much does Content Studio cost?

Content Studio comes in three levels: Simple workflow (€2,900 to €4,900 excl. VAT), Intermediate workflow (€4,900 to €9,900 excl. VAT) and Custom (from €9,900 excl. VAT). The exact price is set on quote after studying your needs. The Evolution & Peace of Mind plan (€199 excl. VAT/month) is optional; hosting and AI services are at your expense.

Does this problem sound familiar?
We have already solved it.

A Content Studio demo on your own topics and a free 30-minute audit of your content production. We then recommend the level of automation suited to your editorial line.

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30 minutes · No commitment · No credit card